In 2023, a company’s profit was equal to of its revenue. In 2024, the company’s revenue increased by , but its profit margin (profit as a percent of revenue) fell to . If the company’s profit in 2024 was $1.8 million greater than its profit in 2023, what was the company’s revenue in 2023, in millions of dollars? (Round your answer to the nearest tenth.)
A profit margin is the share of revenue earned as profit. When revenue changes and the margin changes too, find each year’s profit using that year’s revenue. Let the original revenue be , subtract the two profits, and use a one-variable Desmos regression to recover . The trap is applying the new margin to the old revenue.
Hints
- Hint 1
A profit margin tells you what fraction of revenue is profit. If 2023 revenue is million, write that year’s profit as of .
- Hint 2
An increase of makes 2024 revenue of 2023 revenue, not of it. Apply the 2024 profit margin to this new revenue, not to the old profit.
- Hint 3
“Greater than” calls for a difference: subtract 2023 profit from 2024 profit. What equation makes that difference equal to the extra $1.8 million?
Step-by-step
Approach 1: Model both years’ profits
Step 1Write the 2023 profit
Let be 2023 revenue, in millions of dollars. A profit margin is profit as a percent of revenue, so the margin makes 2023 profit million.
- Step 2
Find the 2024 revenue
Revenue increased by , so 2024 revenue is , or times, the 2023 revenue: . Using would count only the increase, not the whole new revenue.
- Step 3
Apply the new profit margin
The margin is taken of 2024 revenue, not of 2023 profit. Each year’s profit margin applies to that year’s revenue. So .
- Step 4
Compare the profits
The 2024 profit was $1.8 million greater, so subtract the 2023 profit from the 2024 profit: . Reversing the subtraction would describe a loss.
- Step 5
Solve for the original revenue
Type in Desmos. Use for the unknown and to ask Desmos to find its value; plain is treated as a graph variable. Under PARAMETERS, Desmos shows . That’s already to the nearest tenth, so the company’s 2023 revenue was $112.5 million. Choice C.
Approach 2: Compare profit per original revenue million
Step 1Find 2024 profit per original million
For each $1 million of 2023 revenue, the increase gives $1.18 million of 2024 revenue. Type ; Desmos returns . That means $0.236 million of 2024 profit per original revenue million.
- Step 2
Find the extra profit per original million
The 2023 margin gave $0.22 million of profit per original revenue million. Type ; Desmos returns . That’s the extra profit per original revenue million, not a change in profit margin.
- Step 3
Recover the 2023 revenue
Divide the $1.8 million extra profit by $0.016 million of extra profit per original revenue million: . Type ; Desmos returns . So 2023 revenue was $112.5 million. Choice C.