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Question 144·Hard·Equivalent Expressions

The product (x2+px+9)(x2+qx+16)(x^2+px+9)(x^2+qx+16) is equivalent to the polynomial x4+24x2+rx+144x^4+24x^2+rx+144 for all real numbers xx, where pp and qq are real constants such that p<qp<q. What is the value of rr?