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Question 20·Medium·Inferences

To address slow weeknight attendance, the Riverside Museum piloted a "pay-what-you-can" admission from 5–9 p.m. one Thursday each month for six months. Administrators worried that lowering admission would reduce revenue, but they proceeded. During the trial, average attendance on those evenings roughly doubled compared with typical weeknights. Gift shop sales rose, and donation boxes at the entrance covered more than half of the revenue usually generated by tickets. Exit surveys indicated that 62% of attendees were first-time visitors. Many of these respondents cited "price" and "irregular work schedules" as reasons they had not visited before. After reviewing the results, the board voted to make the program weekly.

Which inference is best supported by this information?